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The Internet has created a fast moving industry. Within this industry, the world of online advertising has grown rapidly in just three short years. It is expected that a larger portion of advertisers' media budgets, within the next decade, will be dedicated to this new online form.
Online advertising does not neatly fit into the mold of any traditional advertising model. It disseminates information in order to affect a buyer-seller transaction, as would any traditional model (i.e. television, radio, newspaper, magazine, etc.).
However, there are four major differences between the online versus the traditional method. They are interaction, customization, tracking, and deliverability. Web advertising enables direct interaction with the advertisement. The goal is to enthrall the consumer with a brand or product. This is done effectively since the consumer has the option to interact with the advertisement. A consumer can use his/her mouse and click on the ad for additional information.
The other advantage of online advertising is customization. Companies can tailor the advertisements to a precise target audience or even deliver advertisements that are customized to the consumer.
Online advertising can be delivered anytime of the day and in real time. In addition, ads can easily be launched, updated, or cancelled immediately. This flexibility is not seen in the traditional methods where it takes until the next edition of a newspaper to change a published ad.
Online advertising does not neatly fit into the mold of any traditional advertising model. It disseminates information in order to affect a buyer-seller transaction, as would any traditional model (i.e. television, radio, newspaper, magazine, etc.).
However, there are four major differences between the online versus the traditional method. They are interaction, customization, tracking, and deliverability. Web advertising enables direct interaction with the advertisement. The goal is to enthrall the consumer with a brand or product. This is done effectively since the consumer has the option to interact with the advertisement. A consumer can use his/her mouse and click on the ad for additional information.
The other advantage of online advertising is customization. Companies can tailor the advertisements to a precise target audience or even deliver advertisements that are customized to the consumer.
Online advertising can be delivered anytime of the day and in real time. In addition, ads can easily be launched, updated, or cancelled immediately. This flexibility is not seen in the traditional methods where it takes until the next edition of a newspaper to change a published ad.
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THE GREEN WAY OF ADVERTISING
With the explosive growth and accessibility of the World Wide Web, online advertising is one of the most cost-effective and popular methods of marketing a business. Bethlehem Mall is your best strategy for accessing larger audiences on the Web.
The Bethlehem Mall website is being updated frequently with the most up to date advertising. Specifically, our website is customized for the information and advertising of Bethlehem and surrounding areas.
With the explosive growth and accessibility of the World Wide Web, online advertising is one of the most cost-effective and popular methods of marketing a business. Bethlehem Mall is your best strategy for accessing larger audiences on the Web.
The Bethlehem Mall website is being updated frequently with the most up to date advertising. Specifically, our website is customized for the information and advertising of Bethlehem and surrounding areas.
